Insights & guides.

The Complete Guide to Deep Linking in 2026

Everything you need to know about deep linking — from basic concepts to advanced deferred deep linking techniques for iOS and Android.

Universal Links vs App Links: What's the Difference?

A technical breakdown of Apple's Universal Links and Google's App Links — when to use each, how to configure them, and common pitfalls.

How Deferred Deep Linking Works Under the Hood

IP fingerprinting, device matching, and session attribution — a detailed look at how we route users to the right screen even after a fresh install.

5 Ways Deep Links Boost App Conversion Rates

Real data from SoftLinks customers showing how removing friction from the user journey can dramatically improve install-to-activation rates.

Screen Key Mapping: The Right Way to Handle Deep Link Routing

Why using UPPERCASE_WITH_UNDERSCORES screen keys keeps your deep link routing platform-agnostic and maintainable across iOS, Android, and Flutter.

QR Codes + Deep Links: The Perfect Offline-to-Online Bridge

How to combine QR codes with deep links to create seamless offline-to-online experiences — for events, packaging, posters, and more.